Character Reigns Series

Character Motivates Achievement

Because of world market competition, higher productivity through greater efficiency is essential. As employees exhibit qualities of punctuality, diligence, initiative, gratefulness, and thoroughness, the results are greater accomplishments.

Character Builds Relationships

Positive character qualities enhance teamwork on the job and strengthen harmony in family relationships. On the other hand, negative attitudes tend to break down relationships in the workplace and in the home. The resulting tensions from anger, disrespect, disloyalty, dishonesty, and lack of initiative have a direct effect upon productivity, creativity, and company costs.

Character Increases Health

Positive attitudes that are reflected in friendly smiles, cheerful words, and sincere praise is like medicine that builds the immune system and decreases diseases. However, health costs skyrocket when tensions result from bad attitudes because the immune system is weakened and the person has a greater susceptibility to any passing ailment.
(Medically verified by research at the University of California)

Building Character is Wise Business

For these reasons, it is the policy of EyeLight Media to base hiring, advancements, and terminations on the demonstration of character qualities rather than job achievement.